McDonald's Singapore introduced "Eat Light Under 500 Calories," a line of lower-calorie meals. To kick off the campaign, I created a number of digital and printed graphic assets, beginning with the visual identity and expanding it into different verticals such as in-store tray mat design, self-order kiosk home screen, and website digital banners.

Project: Visual Identity & Graphic Assets (digital & print)
Role: Art Direction & Design
Produced at: Golin, Singapore
Client: McDonald’s Singapore