Sweet Home is a Netflix original South Korean apocalyptic horror series starring Song Kang, Lee Jin-wook, and Lee Si-young. The show was viewed by 22 million paid subscribers worldwide in the first four weeks of its release, and ranked in the top ten on Netflix in more than 70 countries. To keep the buzz going, The Swoon (now rebranded as Netflix K-content) created editorial content that included questionnaires based on life and death scenarios to determine which character is most relevant to you based on your responses.

As the video's lead designer and animator, I established the art direction and developed the graphic package for the interactive video format, that included the opening title, lower third, questionnaires, and results graphic cards. The video has now surpassed 253K views.

Project: Digital Content (YouTube)
Role: Art Direction, Design & Animation
Produced at: Edisen Singapore
Client: Netflix Korea