NETFLIX | The Swoon: Sweet Home Character
YouTube Editorial Content
Which Sweet Home character would you be in a monster apocalypse?
SWEET HOME is an apocalyptic horror South Korean television series starring Song Kang, Lee Jin-wook, and Lee Si-young. Based on the Naver webtoon of the same name by Kim Kan-bi and Hwang Young-chan, which recorded over 1.4 billion net views, the series was released on Netflix on December 18, 2020.
It is the first South Korean series to enter Netflix's Top 10 in the United States, reaching the top 3. The show was viewed by 22 million paid subscribers worldwide in the first four weeks of its release and appeared in the Netflix top 10 in more than 70 countries.
THE SWOON, an all-access K-drama community powered by NETFLIX with close to 2M YouTube subscribers created an editorial content inspired by the concept of "Buzzfeed Quiz" in a video format. To engage and excite the fan's video experience, the team create a series of unique questionnaires related to the title where the audience can choose the answers based on their personality and will be given the result at the end of the video. Working with the team, my role was to establish the graphics look and feel, design, and animation throughout the video, keeping it consistent and in line with the title branding.