Mediacorp's Channel 5 - OKTO
A brand identity and broadcast package for MediaCorp's Channel 5 OKTO series called ShutterKidz. A photography competition for children (10-13 years old).
We were responsible for developing a series of episodes hosted by Singapore's TV personality, Nikki Muller, where children (without photography knowledge) are assigned to capture various unique landmarks in Singapore using a professional camera. The broadcast package includes the main logo, opening title, lower 3rd, segment breaker, end credit, and backdrop design.
The creative direction and tonality we created for the show are fun, cultural, and playful. To enhance the look and capture the essence of the show, we used the concept of creative photography. Visually, the design element and colors are inspired by the photography studio and the various landmark around Singapore to convey the theme and build excitement around the show.
Logo design and exploration process
The design element features the contestants and the different locations from each episode.
Lower 3rd & Backdrop design