BRANDING &

BROADCAST

 ShutterKidz 

Mediacorp's Channel 5 - OKTO

THE BRIEF

A brand identity and broadcast package for MediaCorp's Channel 5 OKTO series called ShutterKidzA photography competition for children (10-13 years old).

We were responsible for developing a series of episodes hosted by Singapore's TV personality, Nikki Muller, where children (without photography knowledge) are assigned to capture various unique landmarks in Singapore using a professional camera. The broadcast package includes the main logoopening titlelower 3rd, segment breaker, end credit, and backdrop design.

CONCEPT

The creative direction and tonality we created for the show are fun, cultural, and playful. To enhance the look and capture the essence of the show, we used the concept of creative photography. Visually, the design element and colors are inspired by the photography studio and the various landmark around Singapore to convey the theme and build excitement around the show.

Logo

Logo design and exploration process

Opening Title

The design element features the contestants and the different locations from each episode.

Styleframes

Lower 3rd & Backdrop design

Role: Creative Concept, Art Direction & Design

Studio: Freeflow Productions, Singapore

Miretti Liyunzira © 2020