Asian Food Network: Must Try Asia (Season 1)
TV Program Branding & Visual Identity
The exceptional taste of South-East Asia.
Asia Food Network, one of Singapore's most loved culture & lifestyle TV channel is celebrating the rich culture and food diversity in South East Asia. Our brief was to create a visual identity and creative direction for a new variety show cantered around food and travel hosted by AFN's food hero Sarah Benjamin and celebrity chef Malcolm Goh. I was involved in the creative concept ideation and visual design development including the show brand identity, program opener style frames, brand assets, and storyboard (animation flow).
Logo design and exploration process
Intro Style Frames