Asian Food Network: Must Try Asia (Season 1)

TV Program Branding & Visual Identity

The exceptional taste of South-East Asia.

Asia Food Network, one of Singapore's most loved culture & lifestyle TV channel is celebrating the rich culture and food diversity in South East Asia. The brief was to create a visual identity and creative direction for a new variety show centered around food and travel hosted by AFN's food hero Sarah Benjamin and celebrity chef Malcolm Goh. 

Working with Freeflow Production's broadcast department I was involved in the creative concept development and established the visual identity, overall graphic art direction including program opener style frames, digital design assets, and design board (animation flow).

Logo design and exploration process

Intro Style Frames

Studio: Freeflow Productions, Singapore.

Role: Creative Concept, Art Direction & Design.