Asian Food Network
Must Try Asia (season 1)
Celebrating the rich culture and food diversity in South East Asia, the Asian Food Network (AFN) come up with a new TV Series called Must Try Asia (Season 1). A variety show cantered around food and travel hosted by AFN's food hero Sarah Benjamin and celebrity chef Malcolm Goh. We were responsible for developing an identity, establish a creative direction, and produce a series of episodes that cover Manila, Hong Kong, Malaysia, Vietnam, Thailand, and Singapore.
Through a series of photomontage, we showcase the different signature food, rich spices and landmarks of each city.
Welcoming the audience to the mouth-watering adventure, the 'wok' (a round-bottomed cooking pot) resembles 'a smile' and 'a mouth'.
Logo design and exploration process
Opening Title Styleframes
Lower 3rd & Segment Breaker