The Ministry of Health (MOH) Singapore
More Primary Care Options
Primary Care is the foundation of Singapore's healthcare system. As the first line of care in the community, primary care professionals are often the first point of contact with patients. They provide holistic and personalized care for patients of different age groups. We were responsible for developing an infographic video to help deliver a message around the additional primary care options with a fresh new approach.
The tonality we created for the video is casual and informative. We follow the story of a few characters in different scenarios. The design integrates character illustrations, typography, and icons to keep it visually engaging and easy to understand.