More Primary Care Options
The Ministry of Health (MOH) Singapore
Primary Care is the foundation of Singapore's healthcare system. As the first line of care in the community, primary care professionals are often the first point of contact with patients. They provide holistic and personalized care for patients of different age groups. We were responsible for developing an infographic video to help deliver a clear message around the additional primary care options with a fresh new approach.
The creative direction and tonality we created for the video are casual and informative. To capture the essence of the program, we used the concept of storytelling, following a few characters in different scenarios. The design includes character illustrations, typography, and icons to help deliver
a clear message around the program.