The Ministry of Health (MOH) Singapore
In Singapore, The Ministry of Health (MOH) introduced the ElderShield Program as a basic long-term care insurance scheme for Singaporeans at severe disability, especially during old age. The distribution of the program in the past has been monotonous (printed brochure) resulting in a lack of engagement and awareness. We were responsible for developing a fresh new approach through an infographic video.
We set the tonality for the video to be casual and informative. The story follows the main character and his family, representing the main target audience, in multiple scenarios to convey the benefits and factual information about the program.