The Ministry of Health (MOH) Singapore: ElderShiel Program

Infographic Animation

Prepare for your aged care needs.

In Singapore, The Ministry of Health (MOH) introduced the ElderShield Program as a basic long-term care insurance scheme for Singaporeans with severe disabilities, especially during old age. The distribution of the program in the past has been monotonous (printed brochure) resulting in a lack of awareness. The brief was to create a fresh approach that would connect and leave a better impression with the demographic audience. 

Working with the team, my role was to ideate the graphics concept and art direction, style frames, design assets, and animation flow for the infographic video. 

Style Frames

Studio: Freeflow Productions, Singapore.

Role: Creative Concept, Art Direction & Design.