The Ministry of Health (MOH) Singapore: ElderShiel Program
Prepare for your aged care needs.
In Singapore, The Ministry of Health (MOH) introduced the ElderShield Program as a basic long-term care insurance scheme for Singaporeans with severe disabilities, especially during old age. The distribution of the program in the past has been monotonous (printed brochure) resulting in a lack of awareness. Our Brief was to create a fresh approach that would connect and leave a better impression with the demographic audience. My role was to develop the creative concept and visual design including style frames, storyboards, and animation flow.