McDonald’s 

 Eat Light Under 500 Calories Campaign 

McDonald's Singapore rolls out a new set meal for under 500 CaloriesIn this ongoing campaign, McDonald's curated a lower-calorie meal as a lighter alternative. Despite having a dedicated option, still, many consumers are not aware of itWe were responsible for developing an identity and establish a creative direction to highlight the bundle and position it as a better lighter alternative.

To capture the light and fresh quality, we display the wholesome look through the shades of green and organic shapes. The creative direction is adapted into all platforms across all Singapore outlets.

Campaign logo design & exploration process

In-store serving tray mats

Self Order Kiosk

Kiosk.jpg

Role: Creative Concept, Art Direction & Design

Agency: Golin, Singapore

Miretti Liyunzira © 2020