Eat Light Under 500 Calories Campaign
McDonald's Singapore rolls out a new set meal for under 500 Calories. In this ongoing campaign, McDonald's curated a lower-calorie meal as a lighter alternative. Despite having a dedicated option, still, many consumers are not aware of it. We were responsible for developing an identity and establish a creative direction to highlight the bundle and position it as a better lighter alternative.
To capture the light and fresh quality, we display the wholesome look through the shades of green and organic shapes. The creative direction is adapted into all platforms across all Singapore outlets.
Campaign logo design & exploration process
In-store serving tray mats
Self Order Kiosk