The New Red Rice Porridge
Adding more varieties on the menu, McDonald's Singapore introduces the new red rice porridge into the breakfast selections. However, as one of the biggest fast-food chains, most consumers still questioned the authenticity of the ingredients. We were responsible for communicating and position the new dish as a healthier option.
The in-store serving tray mat is the key tool for consumers to collect and carry the food from the counter. We utilize this channel as an effective platform to introduce the new item and showcase each natural ingredient with the nutritional information.