The New Red Rice Porridge
Red Rice Porridge is the new selection on McDonald's Singapore breakfast menu. However, as a fast-food company, the authenticity of the ingredients is often being questioned. We were responsible for communicating and position the new dish in a healthier choice category.
At the store, the consumers collect the orders by using the in-store serving tray mats. With this chosen platform, the visual objective is to first introduce the new dish and showcase all of the ingredients supported by the details on the nutrient and calorie information.
The creative direction and tonality we created for the visual are clean and organic. Visually, we enhance the rustic look by using the earth tone color palette as well as underline the natural components of the ingredients.