McDonald’s: Eat Light Under 500 Calories
Branding & Visual Identity
In the mood for light.
As part of its innovation journey to transform fast food experiences, McDonald's Singapore has launched a campaign called "Eat Light Under 500 Calories". The bundle allows customers to choose a specially curated lower-calorie meal as a lighter alternative. The brief was to create a visual identity and design system for the campaign.
I ideate the creative concept and establish the visual look and feel through mock-ups including visual identity and the different media applications
Logo design and exploration process
In-Store Tray Mat
Self Order Kiosk Splash Screen