McDonald’s: Eat Light Under 500 Calories

Branding & Visual Identity - Print & Digital

In the mood for light.

McDonald's Singapore has launched a campaign called "Eat Light Under 500 Calories". A set meal with a lower-calorie options as a lighter alternative.

Logo design and process

Website

In-Store Tray Mat

Self Order Kiosk Splash Screen

Kiosk.jpg

Client: McDonald's
Agency:
 Golin Singapore

Role: Creative Concept, Art Direction & Design