McDonald’s: Eat Light Under 500 Calories

Branding & Visual Identity

In the mood for light.

As part of its innovation journey to transform fast food experiences, McDonald's Singapore has launched a campaign called "Eat Light Under 500 Calories". The bundle allows customers to choose a specially curated lower-calorie meal as a lighter alternative. The brief was to create a visual identity and design system for the campaign.

I ideate the creative concept and establish the visual look and feel through mock-ups including visual identity and the different media applications

Logo design and exploration process


In-Store Tray Mat

Self Order Kiosk Splash Screen


Agency: Golin, Singapore.

Role: Creative Concept, Art Direction & Design.