Railway Signalling System 

VIDEO

The Land Transport Authority (LTA) Singapore

THE BRIEF

The Land Transport Authority (LTA) is a statutory board under the Singapore Ministry of Transport

and is upgrading its 30-year-old signaling system for the North-South and East-West Lines (NSEWL),

as part of ongoing efforts to rejuvenate the aging rail network to serve commuters better. We were responsible for developing an infographic video to communicate a clear message around the program and benefits.

CONCEPT

The creative direction and tonality we created for the video are friendly and informative. To capture the essence of the program we used the concept of storytelling. The design includes character illustrations, typography, and icons to help deliver a clear message around the program.

Styleframes

Role: Creative Concept, Art Direction & Design

Studio: Freeflow Productions, Singapore

Miretti Liyunzira © 2020