Railway Signalling System
The Land Transport Authority (LTA) Singapore
as part of ongoing efforts to rejuvenate the aging rail network to serve commuters better. We were responsible for developing an infographic video to communicate a clear message around the program and benefits.
The creative direction and tonality we created for the video are friendly and informative. To capture the essence of the program we used the concept of storytelling. The design includes character illustrations, typography, and icons to help deliver a clear message around the program.