The Land Transport Authority (LTA) Singapore 

 Railway Signalling System 

The Land Transport Authority (LTA) in Singapore is a statutory board under the Singapore Ministry of Transport and is upgrading its 30-year-old signaling system for the North-South and East-West Lines, as part of ongoing efforts to rejuvenate the aging rail network to serve commuters better. We were responsible for developing an infographic video to convey a message around the new system.

The tonality we created for the video is informative and casual. We integrate character illustrations, typography, and icons to describe the system with bite-sized information that makes it easy to understand.

Styleframes

Role: Creative Concept, Art Direction & Design

Studio: Freeflow Productions, Singapore

Miretti Liyunzira © 2020