The Land Transport Authority (LTA) Singapore: Railway Signaling System
Upgrading Singapore's Signaling System.
The Land Transport Authority (LTA) in Singapore is a statutory board under the Singapore Ministry of Transport and is upgrading its 30-year-old signaling system for the North-South and East-West Lines, as part of ongoing efforts to rejuvenate the aging rail network to serve commuters better. Our Brief was to create a fresh approach that would connect and leave a better impression with the demographic audience. My role was to develop the creative concept and visual design including style frames, storyboards, and animation flow.