VIDEO CONCEPT

 Sex Education Awareness (Pitch) 

The Health Promotion Board (HPB) Singapore

THE BRIEF

The Health Promotion Board (HPB) is a government organization committed to promoting healthy living in Singapore. We were invited to pitch an awareness video concept around the sex education system in Singapore with a fresh approach.

CONCEPT

We wanted to write a catchy sing-a-long song using a cheeky metaphor lyrics despite the 'taboo' subject. The design, with custom typography and illustrations, will be animated to follow the lyrics.

Styleframes

Role: Creative Concept, Art Direction & Design

Studio: Freeflow Productions, Singapore

Miretti Liyunzira © 2020