Sex Education Awareness (Pitch)
The Health Promotion Board (HPB) Singapore
The Health Promotion Board (HPB) is a government organization committed to promoting healthy living in Singapore. We were invited to pitch an awareness video concept around the sex education system in Singapore with a fresh approach.
We wanted to write a catchy sing-a-long song using a cheeky metaphor lyrics despite the 'taboo' subject. The design, with custom typography and illustrations, will be animated to follow the lyrics.