Mediacorp's Channel 5 

 Don't Try This at Home 

MediaCorp's Singapore embracing the school holiday with a brand new Channel 5 OKTO TV series called Don't Try This at Home. An educational TV show about physics and science for children (10-13 years old). We were responsible for developing an identity, establish a creative direction, and produce a series of episodes hosted by Singapore's TV personality Nikki Muller and Aiken Chia.

Turning the "dreadful" subject into a fun learning experience. We Illustrate daily items from children's playroom and home appliances with a spin of science laboratory atmosphere as the graphic assets theme in a quirky manner that appeals to the target audience. The creative direction is adapted into the broadcast package including the main logo, opening title, infographic animation, lower 3rd, segment breaker, end credit, and backdrop design.

Main logo design & exploration process

Teaser

Opening Title Styleframes

The opening title animation was inspired by the "Rube Goldberg Machine" effect, where one action leads to another causing a chain reaction.

Infographic Animation Styleframes

A compilation of styleframes from the infographic segments.

Lower 3rd & Segment Breaker

Lower 3rd design featuring the 2 hosts, Nikki and Aiken.

Backdrop design

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End Credit

Role: Creative Concept, Art Direction & Design

Studio: Freeflow Productions, Singapore

Miretti Liyunzira © 2020