DoubleTree by HILTON: Cookie in Phuket Patong

Branding, Visual Identity & Media Kit

There's a new cookie in Phuket, Patong!

DoubleTree by Hilton Resort is opening a new branch in Phuket Thailand. The simple gesture of offering a warm DoubleTree Cookie to guests upon check-in has become synonymous with the warm welcome and CARE (Creating A Rewarding Experience) service culture of DoubleTree by Hilton. Our brief was to create the campaign visual identity and design system that would connect the CARE vision with the target demographic. I was involved in creative concept ideation and visual design development including visual identity, media kit, and other marketing material.

As an extension of the media kit, we expended the cookie theme concept into the first-ever cookie themed suiteMedia coverage for the suite can be found here and here.

Agency: Golin, Singapore.

Role: Creative Concept, Art Direction & Design.