MEDIA KIT,

PACKAGING

 DoubleTree Phuket Launch 

Hilton

THE BRIEF

DoubleTree by Hilton Resort is opening a new branch at Phuket Thailand. The simple gesture

offering a warm DoubleTree Cookie to guests upon check-in has become synonymous with the warm welcome and CARE (Creating A Rewarding Experience) service culture of DoubleTree by Hilton.

 

We were responsible for developing a media kit as an invitation to communicate and position the brand in the best family resort category. The visual objective is to invite the selected local lifestyle influencers with the warm gesture and DoubleTree Cookie supported with the new resort information.

 

CONCEPT

The creative direction and tonality we created for the visual center around the CookieThe look is sleek and simple, with a splash of the branding colors. Including the illustrations that help to convey a clear message and showcase the special activities around the resort.

As an extension to the media kit, we expended the cookie concept into the first-ever

Cookie-Themed Deluxe Suite. The media reviews on the suite can be found here and here.

Box Lid - Outer

Box Lid - Inner

Box Body - Inner

Smart Cookie Tips Card

Role: Creative Concept, Art Direction & Design

Agency: GOLIN, Singapore

Miretti Liyunzira © 2020