DoubleTree by HILTON: Cookie in Phuket Patong

Visual Identity & Media Kit

There's a new cookie in Phuket, Patong!

DoubleTree by Hilton Resort is opening a new branch in Phuket Thailand. The simple gesture of offering a warm DoubleTree Cookie to guests upon check-in has become synonymous with the warm welcome and CARE (Creating A Rewarding Experience) service culture of DoubleTree by Hilton. The brief was to create the campaign's visual identity and design that would connect the CARE vision with the target demographic.

I ideate the creative concept and establish the visual look and feel through mock-ups including visual identity and the media kit adaptation.

As an extension of the media kit, we expanded the cookie theme concept into the first-ever cookie-themed suite.

Media Coverage 1
Media Coverage 2

Agency: Golin, Singapore.

Role: Creative Concept, Art Direction & Design.