Mediacorp's Channel 5: OKTO - Don't Try This at Home

TV Program Branding & Visual Identity

A fun learning experience without blowing the house!

OKTO TV, Singapore's children's program on Mediacorp's Channel 5 has a brand-new series called Don't Try This at Home. A fun educational show about physics and science for children (10-13 years old). The brief was to develop a visual identity, establish a creative direction, and produce a series of episodes hosted by Singapore's TV personalities Nikki Muller and Aiken Chia. 

Working with Freeflow Production's broadcast department and TV director Jacob Dailey, I was involved in the creative concept development and visual identity, overall graphic art direction including program opener, infographic animation, digital design assets, storyboard (animation flow), and production props design.

Logo design and exploration process

Teaser

Intro Style Frames

The opening title animation was inspired by the "Rube Goldberg Machine" effect, where one action leads to another causing a chain reaction.

A compilation of styleframes from the infographic segments.

Backdrop Design

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Studio: Freeflow Productions, Singapore.

Role: Creative Concept, Art Direction & Design.