Augustman Magazine Singapore
The Gentlemen's Limited Edition Rule Book
Launched in 2006, Augustman is a man's luxury lifestyle publication based in Singapore. It has evolved to become one of the most prominent men’s lifestyle publications in the industry. Celebrating the magazine's 9th anniversary, we were responsible for developing a TV Commercial to promote the limited edition Rule Book, a "practical guide to be a gentleman".
We follow the story of a day in the life of a gentleman. Inspired by the mysterious and stylish look of the Neo-Noir graphic novel.