The Gentlemen's Rule Book
Augustman Magazine Singapore
Augustman is a man's luxury lifestyle publication based in Singapore that launched in 2006.
It has evolved to become one of the most prominent men’s lifestyle publications in the industry. Celebrating the magazine's 9th anniversary, we were responsible for developing a TV Commercial to promote the limited edition Rule Book (pocketbook) about a practical guide to be a gentleman.
The creative direction and tonality we created for the video are sleek and classy. To capture the essence of the book, we used the concept of storytelling, following a gentleman, representing the main target audience. Visually, the design is inspired by the graphic novel Neo-Noir style. The branding deep blue color amplifies the sense of masculinity, intelligence, and sophistication.