Audi Fashion Festival: A3 & R8 Launch
Audi Fashion Festival (also known as Singapore Fashion Week) is an annual fashion trade event held in Singapore since 1988. We were responsible for developing a launch video for the new Audi R3 & R8 model as the highlight of the event.
The creative direction and tonality we created for the videos are stylish, elegant, and sophisticated. To enhance the classy look and to capture the essence of the event, we used the concept of fabric, stitch lines, and kaleidoscope patterns.
This video is to introduce the Audi A3 model. The look is clean and stylish using the theme elements to highlight the car. Keeping the deep red color as a consistent branding across all videos.
This video concept is to introduce the Audi R8 model. The look is classy and elegant with the use of 3D rendered silk fabric to reveal the car.