Audi Fashion Festival: A3 & R8 Launch 

VIDEO

Audi

THE BRIEF

Audi Fashion Festival (also known as Singapore Fashion Week) is an annual fashion trade event held in Singapore since 1988. We were responsible for developing a launch video for the new Audi R3 & R8 model as the highlight of the event.

CONCEPT

The creative direction and tonality we created for the videos are stylish, elegant, and sophisticated. To enhance the classy look and to capture the essence of the event, we used the concept of fabric, stitch lines, and kaleidoscope patterns.

A3 Model

This video is to introduce the Audi A3 model. The look is clean and stylish using the theme elements to highlight the car. Keeping the deep red color as a consistent branding across all videos.

Styleframes

R8 Model

This video concept is to introduce the Audi R8 model. The look is classy and elegant with the use of 3D rendered silk fabric to reveal the car. 

Styleframes

Role: Creative Concept, Art Direction & Design

Studio: Freeflow Productions, Singapore

Miretti Liyunzira © 2020